This psychic reading given by Edgar Cayce in Altoona, Pennsylvania, this 25th day of June, 1923, in accordance with request made by self - Mr. [257].
P R E S E N T
Edgar Cayce; [257], Conductor; Fay Autry (?), Steno.
R E A D I N G
Time of Reading Unknown. ..., Ky. (Business and Physical Suggestion)
1. EC: Yes, we have the body here. We have had this and these affairs before, you see. There are at the present time, some conditions in the affairs of the Company and of individuals connected with the company that are not as good as when we had them before. Some of these need be looked after quickly. As a whole, the affairs of the Penn-Tenn Fuel Co. are on the improve and, as would be expressed, much of the troubles of P.T. are not the best.
2. As to the affairs and physical forces of [257], well, he is right smart up in the air at the present. It will be better for him, though, when he lights. He will have some better judgment of handling affairs.
3. (Q) What is [257] so stirred up about at present? (A) Some papers being handled.
4. (Q) What is the condition of affairs of P.T.F.C. at the present? (A) We have just said.
5. (Q) Has [257] followed the suggestions as made for the management of the Company? (A) In part, yes. In other parts, no. Too much self projected in parts, too much responsibility shifted in other parts.
6. (Q) What has been the effect of the Mail Order Campaign that has just started? (A) It has not reached very far to have made very much difference. There is interest being shown by a few, who have received these properties as sent out. Very good most of the way - rather crude in way it is gotten together to be effective to most of the people to whom it is presented.
7. (Q) How can the literature that is being sent out be improved upon? (A) Just as we have given. Get some of the kinks, as it were, out of the wording and phrases of the material sent out. Be positive in ways and do not generalize in questionable conditions so much.
8. (Q) Will this literature bring in the money? (A) Little. Won't hurt itself. Be an expense of abut 33 1/3%.
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9. (Q) Is the literature that is being sent out by Cunningham in Los Angeles in the San Bernando Building better than what [257] has been sending? (A) Some respects, yes. Will not be read as quickly as some sent out by [257], though [257]'s needs smoothing out, as we have given.
10. (Q) When will the regular literature arrive from California? (A) When it gets there. Has not been sent yet, you see; only part of it.
11. (Q) Should personal follow-ups be made to Jamestown, New York, where the replies have been coming from? (A) Be expensive, personal follow-ups.
12. (Q) Can [257] sell them by mail without this personal touch? (A) We have had it. Better by mail than personal touch, besides the condition of expense making it prohibitive for results.
13. (Q) What advice should [257] have on the Mail Order Campaign to make it a big success? (A) Follow the lines as have been set out here in the statements that are of facts, true. Make them more positive and not those conditions that are questionable. Do not hem and haw and beat around the bush, you see, else he will get himself in trouble.
14. (Q) Was [257] right in his attitude to B. D. Townsend of Denver, Colorado, who is interested in Penn-Tenn Fuel Corp. - what are the effects? (A) Very good. Will cause some misunderstanding to several, but in the end will be best for all those concerned.
15. (Q) What should [257] make for his next move? (A) The next move will be made for him. He need not move. He will be moved.
16. (Q) Where will the headquarters of the Company be kept? (A) We have several companies; [257] has one, two, three which he is interested in here. B. D. Townsend has three. We have more than one.
17. (Q) Mr. Cayce, where will the headquarters of the P.T. Fuel Corp. be kept? (A) As we have given before. Go toward the East, then back toward the West. We haven't changed.
18. (Q) Where is the best place for the Mail Order business? (A) Northwest and South little later on.
19. (Q) In what town, in what state, Mr. Cayce? (A) It is all over.
20. (Q) Should [257] attempt to handle any other line of business with these same names and under different management? (A) And get himself in trouble. If he wishes to, let him
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try it. He cannot serve two masters.
21. (Q) What could be sold by Mail Order that would reap good returns today? (A) Stills would be the best thing. Most are manufactured here in Seattle, Washington.
22. (Q) Mr. Cayce, what could be sold by Mail Order of the Penn-Tenn Fuel Corp. that would reap good returns today? (A) Has nothing to sell today or any time.
23. (Q) Should a newspaper campaign be considered? (A) Not just yet. Actual operations must be effective before newspaper operations would reach any condition worthy of the outlay.
24. (Q) Should an ad be placed in the Sunday papers asking for people who want investments - such as the first letter that has been sent out? (A) No.
25. (Q) Will [257]'s trip to Baltimore be of business value to the Company? (A) Not necessarily so.
26. (Q) Should he report to Camp Meade for duty during August? (A) He will.
27. (Q) What should he do about the business - should he handle it from his Baltimore address? (A) Impossible.
28. (Q) Will [257] go to Dayton, Ohio? (A) We haven't that here.
29. (Q) Will the Dayton, Ohio deal of the Company, P.T.F., go through? (A) It will. Not just as outlined, but in a different way.
30. (Q) What about the deal in St. Louis? (A) Only in part.
31. (Q) What advice should Mr. Cayce, the fiscal agent of the Company have? (A) Stay close to business and stay close to one line of talk.
32. (Q) Where will the president of the Company be chosen and when? (A) That isn't here as yet. Have many things to happen before this. Too many promises made about it already.
33. (Q) What is the physical condition of [257] now - has it improved? (A) It's very good. Been some improvement. The digestive forces and apparatus in the system in better condition; also, the blood supply and the eliminating forces in the body. Putting on too much flesh. Do more physical work or exercise; be better off mentally.
34. (Q) Has he eaten the proper meals?
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(A) Better.
35. (Q) What about the treatment of his hair, has it been followed? (A) In part only.
36. (Q) What should [257] do in Baltimore regards personal affair - how should he proceed and through what channels? (A) Let them shape themselves. Do not try to overcome them.
37. (Q) What is the affair that he must be careful of in October from the outside? (A) Women.
38. (Q) What is the nature of it? (A) He will find out when the time comes around. Be wary of it now.
39. (Q) Give [257] the general advice that he needs for the success of himself and his Company? (A) Study to show thyself approved unto God, thy maker, and one who need not be afraid of the deeds done in the body, day by day rightly dividing the words of truth and avoiding the appearances of evil. [2 Tim. 2:15]
40. (Q) Is he following the advice as given? (A) If he had, we wouldn't have made the corrections.