This psychic reading given by Edgar Cayce at 44 West 77th Street, New York City, this 8th day of November, 1932, in accordance with request made by self - [257].
P R E S E N T
Edgar Cayce; [257], Conductor; B. B. Sidelman, Steno.
R E A D I N G
Time of Reading 4:45 P. M. Eastern Standard Time. New York City.
1. [257]: You will have [257] and Associates, and the prospective purchasers of refrigeration and water coolers. Please review the organization giving the accomplishments thus far, and tell us what prospects are for the success of the business and wherein lies its greatest field for success, giving us warnings to prevent us from making mistakes in the proper conduct of the business, also names of places and firms for whom we can build cabinets.
2. EC: Yes, we have the body, the enquiring mind of [257] association and relation. In reviewing that that has been accomplished thus far, much has been done in the matter of the arrangements or the concentration of production. Many of the conditions are satisfactory. Those relations as respecting the financing in the field of interesting of certain, groups, individuals in specific or definite field are all very good. These need to be crystallized into more definite action and to bring about cooperation from the various fields or groups that are to become active in making for these productions as their finished product. In the way of interesting various groups or departments where distribution may be had in some respects will interfere with the direct from producer to consumer, yet, this may be handled in a manner that will make for satisfactory arrangements with the lessor number of individuals that operate in the building up such a project, this particular field, those leads as have been opened. Do not let those of individual organization interfere with those of the department or department stores and their distribution. These should be put on such a basis as not to have interferences in such direction.
3. (Q) We do not understand exactly the interference between department store business and manufacturer business. (A) Not manufacturer business as it is those of the firm groups. There may be given the same line of credit to those that have departments, as department houses or channels of that nature that would interfere with that distribution.
4. (Q) Is J. Rose satisfactory - (A) This would be
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satisfactory providing they are given the same classification in the line of credit when is necessary.
5. (Q) Are we on the right tract to secure a finance plan to sell refrigerators or should we concentrate our efforts on obtaining business from large users or manufacturers? (A) The line as has been set will be the most satisfactory. A greater amount of distribution which will be required on any new line of product. The number in the large users are those of a large distribution, rather department that makes for a specialty in a particular line, as pertaining to such as this, make for the possibility for a greater distribution that require a beginning operations.
6. (Q) Apartment houses... (A) Not all, most of. Handled in the proper way and manner, very good.
7. (Q) Truscon Steel Company... Finance plans... (A) This has many wrinkles, iron them out. General plan very good.
8. (Q) C.I.T. or C.C.? (A) C.I.T.
9. (Q) Any way that they will accept the plan without the 100% guarantee of Truscon? (A) Yes, they will accept with a 60%.
10. (Q) Is it safe for [257] to take the box for Flagg? (A) So it does not interfere with your department.
11. (Q) Entire order...? (A) Conditions as exist it will have to be a divided order.
12. (Q) Landers, Frary & Clarke...[257] or Merritt? (A) Well to let Merritt open negotiation, let [257] close deal.
13. (Q) Employ Merritt... (A) Good man. With ability to use much of the experience in those of a kindred line, for the advantage of the new organization, on the basis these should be the anticipation to produce, and on that basis would be the payments.
14. (Q) Should we engage in other lines of endeavor or concentrate on refrigeration? (A) Be necessary to concentrate on refrigerators.
15. (Q) How can [257] bring Stewart-Warner business to a close? (A) There are interferences from other associations, that have been made; these as we find, deal will be closed in part the middle of January or latter part of Feb.
16. (Q) Should [1565] or [257]... (A) [1565] can handle same.
17. (Q) Mason...Universal? (Will Mason recommend use of Universal unit?) (A) Will.
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18. (Q) Anything [257] can do now? (A) Not at the present.
19. (Q) What will be necessary for [257] to do to get the Montgomery Ward business? (A) Keep through that same operation as the other, a portion first and later more.
20. (Q) Through Ryan or Perkins? (A) Perkins in this first portion.
21. (Q) What plan...? (A) That as has been set out as that in respect to a particular necessity in this department.
22. (Q) Should [257] discuss other products with Perkins? (A) Only in a general way, concentrate on this.
23. (Q) Perkins' opinion of [257]...? (A) This depends whether you mean personal or business.
24. (Q) Business? (A) This is very good, and may be handled.
25. (Q) Government business...? (A) Through those same channels as has been given, in the department of distribution...quartermaster's purchaser of same. These have been and are in operation especially for the water coolers.
26. (Q) Special agency in Washington? (A) The better would be through direct channels, kept in the personal more than in the political.
27. (Q) Should we continue with the same man in Washington as before, Capt. Lewis? (A) This is an extended channel, we would continue with the same man.
28. (Q) Would Merritt be of value to us in Washington? (A) Be of value, but you will have to watch this, this will not be allowable in this greater scope, in or of, this point.
29. (Q) Present election effect...? (A) Insofar as your business, very little, as for administration itself, a great difference.
30. (Q) Is it advisable for [257] to negotiate with Copeland for Truscon at Detroit? (A) Best that this be deferred until the conditions of combination of unit and box, and satisfactory arrangement of same, be made.
31. (Q) Truscon arrangement through Woodhead...? (A) Not at present.
32. (Q) Is the Universal set-up as discussed with Johnson satisfactory? (A) On the basis for satisfactory arrangement.
33. (Q) Should there be a clause for protection in the agreement? (A) This is very good, as is set, as has been given the
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boxes or distribution either of those products...
34. (Q) Should Universal be handled by a separate company? (A) This may be done for some special group, or special ones that are to be distributing. Or this may be handled entirely different.
35. (Q) Method to give us the quickest returns...? (A) Through those where those of department stores, those of distribution where there are fields. Those of the larger apartment houses and the like.
36. (Q) R. H. Macy...? (A) Plans that have been set out you've got them sold, just close it. The course that you are carrying, don't switch it and ruin it.
37. (Q) Channel for the sale of Silentaire...? (A) There are many different channels through which may be conducted; those that offer the best opportunity, distributors in Kansas City.
38. (Q) Net or list...? (A) List price basis with same manner as set out before.
39. (Q) Paris Medicine Company...? (A) As we find these negotiations have been opened, there are two facts already that enter in, that prevent this becoming an immediate negotiation, combination in the various channels in the same character carry through to prompt termination. These are working, do not be in too big a hurry, but don't sleep on the job. You should be able to close same latter part of December or the 15th of January.
40. We are through for the present. Copy to Self " " Ass'n file