This psychic reading given by Edgar Cayce at Lillian Edgerton, Inc., 267 Fifth Ave., New York City, this 6th day of November, 1933, in accordance with request made by self - Dr. [358], Active Member of the Ass''n for Research & Enlightenment, Inc.
P R E S E N T
Edgar Cayce; Hugh Lynn Cayce, Conductor; Gladys Davis, Steno. Dr. [358], Mr. [257] and Mr. [333].
R E A D I N G
Time of Reading 3:40 to 3:50 P. M. Eastern Standard Time. N.Y.C. (Body & enquiring mind, regarding Atomidine and Beslin.)
1. EC: Yes, we have the body, the enquiring mind, Dr. [358], present in this room; those products that are controlled by the body, also the enquiring mind of [257] in relation to same. Some of these we have had before.
2. Ready for questions.
3. (Q) Why did [1734] give up Beslin? [See 1734-1.] (A) This should best be reached through the channel itself, yet - as we find - to prevent the paying of the amount as a retainer in the activity, when the product as produced is considered to be for the purposes to which it is put of equal value. Yet these should be approached rather from their sources than from this.
4. (Q) How can Dr. [358] continue the sale of Beslin? Should it be continued with Atomidine Co.? (A) Should be under the same control, but with the wide distribution that has already been given and the increasing through these same channels, if they may be kept open and retained. Even in these they should be kept separate, though the heads may be the same.
5. (Q) Could [257] carry out the sale of Beslin through Woolworth stores, and would it be ethical under the circumstances? (A) Would be ethical, and should be carried out; but these would require a great many changes in the whole activity. There must of necessity be allowed the time to elapse for the completing of the agreements that have been made between those individuals as interested in the sale and the product. Then these should be begun in the same way and manner as they have been heretofore. Yet would require the formation of an organization for the distribution of the products, and when taken into consideration that as has been given respecting same would make for DOUBLE in the abilities of distribution and in the amounts that may be the returns from same.
6. (Q) Who should he see in Woolworth's and what plan
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should he offer? (A) Those same channels through which he has gone, or through that regular channel of distributing in all of those stores where these have been distributed, for the demand has been upon and for this particular product by the name it has been through the distribution. To be sure, it will require that there be met the necessary activities as will be made in placing product of kindred origin for the sale of same.
7. (Q) How can Mr. [423] of ... Ave. aid in putting both products on the market in accordance with the last rdg.? [358-5] (A) In aiding in supplying that necessary factor in making for the awareness of the product in those various associations or centers in line of activity in which the body [423] is engaged.
8. (Q) Who of Mr. [423]'s acquaintance could be interested in financing campaign? (A) This should be done AS we have outlined, as we would find the better way; those channels we have given, rather than to some individual - or ONE individual.
9. (Q) Should plan of manufacturing be changed to another beside Schieffelin, since they would consider public advertising unethical, or could a happy medium be worked out and keep them? (A) We do not find that it would be necessary for the change. It would only require that the distribution be done under the name or organization that has already been and is considered, and is a channel through which the products are being distributed at the present time. These belong to the organization, and all are a part or parcel of that which Dr. [358] has to offer in making such associations or connections for the distribution of the products.
10. (Q) When would be the time for the company to be organized? (A) This seems incomprehensible in the asking, for if there is a long period allowed to elapse before the whole production, or that which is in the line of being a product that is being in the present without the advertising, to elapse before it is offered on the market or in the same market, would make the necessity of building or creating a market again. Hence it should be gone about in such a way and manner by the time, or when the time has elapsed for the change necessary, and it has been acknowledged; yet this must be done legally, etc., in setting forth in all the associations and connections that which has been the legal factor, and in every way returned to the originators of the idea and of the product itself, that there may be the proper connections, associations and relations established for the continuing or the carrying on of the activity in the proper
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direction.
11. (Q) Who should be in this company? (A) Those interested; and, as indicated, there are those individuals - and these should be appealed to - necessary for that as may be set up as the organization, and the stock that it guarantees in the various activities offered to the public in that manner; that is, to the Profession, in certain fields - see?
12. That is all the questions on this reading.
13. We are through with this reading. Copy to Dr. [358] " " Mr. [257] " " File