This psychic reading given by Edgar Cayce at his office, 115 West 35th Street, Virginia Beach, Va., this 16th day of June, 1931, in accordance with request made by self - Mr. [412], through his wife [Mrs. [457]] and Mr. [257].
P R E S E N T
Edgar Cayce; Gertrude Cayce, Conductor; Gladys Davis, Steno. Mr. [412], his wife, and her parents [Mrs. [255] and Mr. [378]].
R E A D I N G
Time of Reading 11:35 A. M. Eastern Standard Time. ..., N.Y.
1. GC: You will have before you the body and the enquiring mind of [412], present in this room, his associates and associations. You will advise him about his mental and material affairs. We will ask you the questions in reference to ... Uniform Co., ..., N.Y. City.
2. EC: Yes, we have the body, the enquiring mind, [412], his associations and relations, physical and mental.
3. In the general physical forces of the body, these we find very good in most respects. While there have been some physical forces as have caused some uneasiness at times, as we find, the conditions-physical AND mental are ADJUSTING themselves to the needs of the physical and MENTAL body. The body is entering a period of that which will become an advancement, both physical and mental, AND financial. Will [if] the body-mental, the body physical, [will] so adjust self WITH the changes, taking advantage of the circumstance to use self, to use the abilities, to use the opportunities, then the body may advance in an even way and manner. Because the body enters the period of material prosperity in the next few years, do not abuse those opportunities; for fame and fortune may easily take wings and fly away. There may easily enter, through the mis-use or mis-application of opportunity, that which will build for destructive forces within the whole being [See 412-6, Par. 21-A clarification]. Ready for questions.
4. (Q) What is the outlook for an Out-of-Town business and in what should we concentrate? (A) The outlook, as given. In the out of town business, as is indicated, there may be builded in particular centers, in various portions of the country, a representative that will make for a CONTINUITY of the building-UP of the business in EVERY way and manner. Selecting various groups, or various individuals IN various portions of the country, having affiliated WITH the body those individuals of abilities in particular lines, in particular directions, as respecting
412-2 Page 2
the character of the product as is being distributed, manufactured, made for individual groups, these will ENABLE the body to better handle the conditions, better handle circumstances as they arise, INSURING then the continuation of the DEVELOPMENT of the business.
5. (Q) Would it be best to handle the out of town business thru local dealers, independent salesmen or direct? (A) Through representatives in different portions of the country, rather than too much of the direct; for with the proper choosing of the proper individuals, there will be seen this may be better centralized; not LEAVING wholly the activities TO individuals, unless they prove to be worthy of the confidence and of that necessary for the delivery of the products.
6. (Q) In which towns would I be most successful in finding somebody to represent my merchandise? (A) In considering same, there should be attention given to the character of merchandise, the class or kind of individuals to whom the merchandise is to appeal, and the way or manner individuals in those portions of the country selected HAVE of DISTRIBUTING that character of merchandise - see? As would be in choosing in the South, as Atlanta, Birmingham, Athens, Columbia; [See 412-6, Par. 14-A clarification] in the southwest, as Tupelo, Meridian, Jackson, Shrevesport, Orange, Fort Worth, San Antonio; in the middle west, Little Rock, St. Joe, Tupelo, and such. In the middle or central portions, as Annapolis, Indianapolis, and through those districts where there is the USE of that distributed. In the local or nearer territories, as in those in the northern and central portions of the State - see? A wide distribution makes for an even BALANCE of that distributed, so that when there are hindrances in one portion there is the use of, or the channel FOR distribution, in another - see? As in New Rochelle, Hartford, Albany, and such - see?
7. (Q) Would P. St. George in St. Louis, at present connected with Dubois and Son, be a valuable connection as selling agent? (A) There are those who would be better, as we would find in, like Tulsa - there may be connections made [with Mr. [1565]?] which would INSURE, for the CHARACTER of the product, those in such territories a better representative than George. [See 412-6, Par. 15-A, 16-A clarification.]
8. (Q) What method can be devised to assist inexperienced help to take correct measurements? (A) That's as referred to here! There are those who have made a particular study, or are GIFTED in directing those in
412-2 Page 3
making measurements in such a manner as to insure a satisfactory delivery to those groups who would seek through such channels - see? This is a condition to be studied rather seriously; that is, the greater troubles, or the greater losses often occur from SEEMINGLY minor details which come from the inexperience of those making measurements for such as the products of this group, company, or association, and to INSURE this it would be well that an individual be given an opportunity to show those of such choosing AS representatives the manner in which this may be made a MINIMUM loss to those - see?
9. (Q) How can the method of taking measurements be arranged so as to make the operation more mechanical? (A) Just as has been outlined here, by someone that has the method, or who has acquired tact, or that turn, that may insure by their personal instruction to individuals as to how this may be made a minimum loss.
10. (Q) How can our method of cutting merchandising be improved? (A) This is looked after rather well in this particular place or line. The improvements, as we may find, will be only as the general conditions as arise; for this is very well taken care of, as we find.
11. (Q) What new contacts can be made to obtain volume business? (A) Through territories or through districts as we have indicated, in the various portions of the country, south, north, east, west - these all may be made, and will prove, of the most SATISFACTORY kind of business.
12. (Q) Would it be advisable to employ a man or a woman as a bookkeeper and where can we get in touch with the right party? (A) This should be more a matter of detail in the operations. For this must of NECESSITY be done to keep the operations in the proper form or way, or manner; one interested in such undertakings, would be found by the regular channels of seeking for same.
13. (Q) Give detailed description how our present patterns can be improved? (A) This may be improved most by the meeting of the needs of the various individual groups as these arise in the distributing; that is, as this: with the selection of representatives in the various portions of the country (such as this country), we find there are different ideas presented by various groups who use such materials, or such goods as are manufactured here - see? As these present their various ideas, then those having charge of the pattern departments, in their various stages, will be able to INCREASE their ideas of the use of the ideas AS presented by this varied group in portions of the country. From same
412-2 Page 4
there may be worked out that which will prove to be the most unique, the most satisfactory, the most unusual, yet not so unusual as to be peculiar or eccentric in its way and manner - see?
14. (Q) Which part of the business should my wife, formerly [457], take charge of, and how long should she do this work? (A) Looking after the incoming orders, or as that portion of the same, would be the better; that is, sort of the middle contact individuals - see? As to how long this should be done by her, that's with HER!
15. (Q) Has our Boys School Suit Department a future, and how can the merchandising of this department be improved? (A) By the closer contacts with those individuals, or those places from which such groups are given their orders - see? as we may take from any of the great centers where such are supplied to the various groups, schools, or such - see? and this will insure a future; will also insure that this will be developed or built up in a way and manner - see?
16. (Q) How should the authority be divided between myself and my brother [...] in the management of the ... Uniform Co., Inc.? (A) This should be divided in those departments wherein each shows their greater aptitude in the handling of same, as one shows an aptitude to being the contact while another shows an aptitude in the handling of the cutting, or the making, or the distribution of same. Then, these should be divided in the way and manner where each have their respective duties to be looked after, responsible for.
17. (Q) What allowances in inches (beyond the usual chest measurement) should be made to have the various sizes in coats and vests fit comfortably. (A) These depend more upon those portions of the country for which this is considered, rather than for groups; but when considered individually, these allowances should not be greater than that which gives for the natural development or expansion of the bodies for whom these are given. This can be judged BEST by those who make the measurements for such groups, or suits, or individuals, whether treated as individuals or as to groups - see?
18. (Q) How can I obtain most quickly the money to pay off partnership obligations? (A) These, as we find, will be found best in expansion of, or taking on more obligations - if it may be termed in such a way and manner; that is, by the expansion of the business to insure the carrying on of the operations will enable the body to the quickly obtain. That, in a STABLE manner, is the way to meet those obligations - see?
412-2 Page 5
19. (Q) Would I be successful in speculation and if so how should I go about it? (A) We would stay out of speculation!
20. (Q) What can the ... Uniform Co. do to increase its working capital? (A) Just as has been outlined, as to how the individual itself may go about to get or to obtain that necessary for the meeting of the obligations, in the expansion.
21. (Q) What can be done to prevent tarnishing of silver and gilt wine embroidery and should this process be used before or after the embroidery work has been done? (A) That would need a careful consideration from the CHEMIST standpoint, as well as from the usage to which such embroideries, or such decorations, are to be used. These may be given later.
22. (Q) How can my wife and I be of the greatest service to Cayce and his work? (A) In that of the suggestion to those contacted from time to time, of the benefits or of the opportunities that may come to an individual [or individuals] through their contact with, or association of, such phenomena.
23. (Q) Would Mr. [1565] of Tulsa. Okla., be interested in joining us in our business? (A) Be well to consider for that of especially the measurements, in directing those to take same; for the body has worked out for self a manner and way in which others may be easily instructed how to take correctly measurements for various kinds of, whether uniform or whether those of building up of other conditions. It would be well to interest, and have associated with, in a representative capacity.
24. (Q) What advantage would there be in having him associated with us, if any? (A) This has just been outlined, from the first to the last, as especially in the eliminating of losses that occur through the improper handling of measurements for groups or individuals; also of the contacts that might be made through the body in the various portions of the country.
25. (Q) What basis could we suggest his joining us? (A) As in a capacity as outlined, but on the basis of the work DONE, the work paid FOR - or COMMISSION form.
26. (Q) When is best time? (A) The present is the best time, but the association may not be made before the coming of the coming season.
27. (Q) Would Mr. Nichols in New Rochelle be a valuable connection? (A) Would require a lot of training!
28. (Q) How will body be likely to mis-use his opportunities?
412-2 Page 6
(A) Don't grow too fast! With mind, as with the advantages as are to come to the body in the next few years.
29. We are through. Copy to Self " " File