This psychic reading given by Edgar Cayce at his home on Arctic Crescent, Virginia Beach, Va., this 24th day of March, 1937, in accordance with request made by the self - Mrs. [1000], Active Member of the Ass''n for Research & Enlightenment, Inc.
P R E S E N T
Edgar Cayce; Gertrude Cayce, Conductor; Gladys Davis, Steno.
R E A D I N G
Time of Reading ..., Hotel, 11:20 to 11:40 A. M. Eastern Standard Time. New York City. (Body and enquiring mind, in regard to her Furfluff preparation, a sample jar of which I hold in my hand. You will answer the questions she has submitted, as I ask them, concerning the proper manufacture and distribution of this product.)
1. EC: Yes, we have the body, the enquiring mind, [1000]; the Furfluff, those conditions that are existent in the present regarding same, and those that have been given as suggestions for the betterment of all conditions.
2. Ready for questions.
3. (Q) Is Charles Cutajar Advertising Agent at 19 E. 47th St., N.Y.C., the right man to handle Furfluff? (A) This to be sure depends upon whether there is a proper understanding between those who have the handling of the Furfluff and its manufacture AND the advertising agent. It is a very good agency, and is worth considering. Then as we find there should be adherence to those suggestions, if the remuneration and the associations are fully understood before the work is begun. As to how much is to be invested - or as we find the better is as has been indicated for the body, [1000], to incorporate as a corporation, and then if there is a part of the stock in same considered it may be alright; but do not make self personally liable for more than is seen in the beginnings - or there is the investments. As there are those who have made overtures, or indicated there would be proper consideration given in having an interest in same, then use same as part - if this is desired by the body.
4. (Q) Shall I follow his advice and open at Women's Institute of Arts and Sciences at Grande Central Palace on Monday? (A) If this is first ALL properly understood and is agreeable to all. Do not enhance self nor the ability for the product without first having all properly understood.
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This is why there has been given that certain individuals should be consulted for their advice and counsel in respects such.
5. (Q) The name Jennings Products is not accepted at Albany unless corporation is formed. What shall I do? (A) Then as has been indicated before, and here, this would be well.
6. (Q) What can be added to Furfluff to make it a de-moth-er, as the warm weather is drawing near and it would help the sale of same? (A) That which has been added in the very small quantity of those properties that would ordinarily be termed or considered as a changer or whitener or the like is a de-moth-er - and none better.
7. (Q) Have added Fritzsche Bros. Neuroform to eliminate strong odor. Is this correct? (A) This is very good.
8. (Q) Would Sodium Carbonate Technical as used by Furriers aid Furfluff? If so, in what quantity and when should same be added? (A) As has been indicated, such experimentations are a necessary portion of the undertaking, or a part of the demonstrating or the laboratory work which should be done in the preparations for same for improvements as there is begun the distribution of same. No reason why there should not be an organization and begin with that which is in hand, then as the conditions develop there may be made or carried on further experimentations in all the various things that go to combine same. But as we find, that as has been given and that has been combined here, would be satisfactory.
9. (Q) Are there any corrections to be made on the sample of Furfluff I am holding in my hand? I have followed directions carefully. (A) As has just been given. This does not hinder, however, further experimentations, further research in various combinations for the progress of the Furfluff. For it is valuable and will aid, will do even more than that as yet seen in the use of same.
10. (Q) Application for trademark registration for Furfluff was made Jan. 19, 1937. Is this sufficient protection or must I go further at this time and have same patented? (A) This depends upon whether this is to remain an individual proposition or to be made as a combination or as a corporation. If it is then decided for the corporation, for the abilities to take off so much of the anxiety and the detail, and to carry on as a corporation, it'll be necessary
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that the Corporation make applications, see?
11. (Q) Is there a way of applying for a patent and withholding formula and keeping it secret, indefinitely? If so, how? (A) No. This must be given in the way and manner as is outlined by those necessary. As has been indicated, however, this may be set up as a definite thing, you see, and the trade NAME made as a patent or a copyright or the like. Then the formula is not given, and for such things it would not come under the Pure Food and Drug Act, so long as there is the convincing of the chemist that the activities of same are not detrimental to those using same or to the product upon which it is used. It does not come under the Pure Food and Drug Act, necessarily.
12. (Q) What does patent pending mean? (A) Just what it implies; that there has been a patent applied for, FOR the formula, see? This only lasts, of course, a shorter period and is either to be held by the Corporation or Applicant - and if so applied for the formula should always remain the property of the individual, [1000], to control any interests in a Corporation.
13. (Q) I have mailed a registered letter to myself, formula enclosed and placed stamp on inside paper and cut out envelope. Will this be a protection? (A) No; this is only a ruse as it were and would be so considered by those or any who might make the necessary changes for the use of the product.
14. (Q) Jules Goldstein, present attorney, seems inefficient. Am I correct? If so, advise me what to do. (A) We do not find there being an inefficiency; it is rather that there is a lack of the interest owing to the inability for Goldstein to see further income from same. If it is desired by the body, just as has been indicated, be satisfied within self that whoever is employed in that capacity is efficient. Do not work with anyone whom the body considers inefficient!
15. (Q) Is Furfluff in its present state, which I hold in my hand, easy to analyze? (A) Not easy to analyze. While any combination may be analyzed, but as to its proportion, as to when it is added - as to the various ingredients - is another thing. Do not worry so much about these so far as patent applied for is concerned, or registration for the trade-name or the
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like - if this is carried out.
16. (Q) Is there anything I can add to protect same from being easily imitated? (A) This may be always imitated! Anything may be imitated! Do not worry so much about these things, if you will get started with the distribution!
17. (Q) Is Furfluff subject to Interstate Chemical Laws? (A) We do not find it so.
18. (Q) Combs such as I am holding of horn or bone, called plantation combs and used by Southern Darkies, and manufacturers are rare. Probably a Southern product. Where can these be secured direct? (A) Columbus, Georgia.
19. (Q) Glass jar in my hand is breakable, heavy and costly to ship. Would aluminum or beetle-ware answer the problem for Furfluff? (A) Beetle-ware, but not aluminum!
20. (Q) Where could a stock item be secured? (A) Such things must all be worked out by selves; not gone into all of these from here!
21. We are through for the present. Copy to Self - Special Delivery " " Ass'n file