This psychic reading given by Edgar Cayce at his home on Arctic Crescent, Virginia Beach, Va., this 30th day of September, 1936, in accordance with request made by those present.
P R E S E N T
Edgar Cayce; Gertrude Cayce, Conductor; Gladys Davis, Steno. Doris, Carrie S. and Thomas House, L. B. and Hugh Lynn Cayce.
R E A D I N G
Time of Reading 11:30 to 12:05 A. M.
1. GC: You will have before you the Health Home Remedies Corp., offices in the Essex Bldg., Plume and Bank Sts., Norfolk, Va., its handling of Ipsab, Tim, Appliances and other products, also its officers Douglas T. Johnston, President, of the Graybar Bldg., N.Y.C., and H. L. Cayce present in this room and T. B. House, Manager, present in this room. You will consider the desired objectives of this corporation and advise us regarding its affairs as questions regarding various features of its work are asked.
2. EC: Yes, we have the purposes of the Health Home Remedies Corporation, together with its officers, its products, and those conditions as confront the organization in the present.
3. In considering this in the beginnings, first - as we would find - there should be prepared, as an objective, first a series of letters, papers or data respecting its products and the purposes for same, together with the invitation of others that may be interested to become associated or to purchase stock in same. And this not sent once but regular series of same, to be at least half a dozen or a dozen of such letters, pamphlets, data, or all. Included with these letters may be the folders that represent or present those claims that have been made or may be made as respecting the varied products. This, to be sure, may include the Ipsab, not as a combination but each of these as separate data; Tim, Radio-Active Appliance - all of these; and the data gathered on all of these but separate should be included in same.
4. This to be sure will require considerable thought, and then be persistent in the sending out of same to first the members of the Association old and new, prospective ones.
5. Then when there has been a COMPLETED (and not before) report from the varied sources on Ipsab, Tim, these then would be advertised in selected periodicals, especially such as reach rather the rural than the closed centers.
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6. Then carried on for sufficient period for the returns that naturally will come, and there may be expected a great increase in the amount that may be distributed through this manner.
7. There may be used this same formula for a preparation then that would only be distributed through the dental profession, not the same name but the same product. This also, as in that as advertised, then may be made through an association and connections with certain of the chain stores; as a distributing center. This to be sure under that name of the Ipsab.
8. As to the officers and their associations, their connections with same, this to be sure as outlined falls naturally more particularly upon the local representative or Manager in the office, and will require that there be set a definite program, with the meeting together occasionally of the other officers, that there is a budgeting not only of the expenditures but these should and will - if handled properly - not only pay for themselves but make for sufficient returns in stock sales, in the product itself (as with others that may be added), that will make for - as has been given - eventually sufficient to - well, handle most any situation; a fortune for four or five anyway.
9. Ready for questions.
10. (Q) Considering the recent resignation of Mr. Dale Parker, of 120 Broadway, N.Y.C., as Treasurer and Trustee, what steps are advisable at this time regarding the selection of another treasurer and other members of the Board of Trustees? (A) This is a natural routine that should come before a general Board meeting. As we find this may be considered as expedient upon the part of Parker for other sources and other reasons, but may be held in the same office by those that may be designated by same or by the combined effort of the attorneys, the other officers and the President.
11. (Q) Do we understand correctly that no advertising of Ipsab in the rural periodicals should be begun until we receive the reports from the American Dental Association? (A) Correct.
12. (Q) Would it be best to wait until receiving the report from the American Dental Association before introducing Ipsab to the individual dentists, or push this product for testing by individual local dentists without waiting for this report? (A) Push the experiments and the tests by local dentists. For there is of necessity, through the research of the American Dental Association, the asking of questions to the
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local dentists that may be aware of or to whom it may be presented. The MORE these may be had, the better, not only locally but wherever an honest test will be made.
13. (Q) Is there any further data which may be sent the American Dental Association which will insure a good report in their tests on Ipsab? (A) Only those may be added, each report had verbally or written, and preferable to be sure written from dentists of THEIR experiment with same.
14. (Q) What reports are necessary for Tim before beginning the advertising in rural publications? (A) As much as possible have at least six to twelve reports from physicians and individuals, and at least one or three proctologists.
15. (Q) What name should be used for Ipsab for dentists alone? (A) This may be best chosen as the reports are received, and when it's begun with others, and obtain the suggestions from the dentists that use same, and then present their suggestions, and we will give.
16. (Q) What dentists in Norfolk would be most likely to work with this? (A) Ask every one!
17. (Q) You will consider the attempt to place Tim in Suffolk, Va., thru Hall Drug Co. Please tell us if Tim should be started in small communities in this manner and just how much and what type of advertising will be most effective. If some other method of presentation is advisable, please advise. (A) As has been indicated. First prepare the pamphlets, letters and data on each - NOW, see? This has nothing to do with the research being made. These will not be printed in such large quantities as to become a loss. If the period when the letters are to be sent is set for thirty days, don't wait thirty-two - but send them in thirty days! If they are to be sent every forty days, send in forty, not thirty-nine or forty-two! This means, then, that these prepare the way, not only for advertising - as has been indicated - in the rural districts but in the local or the interstate activities. Then ALL manners, all means; as of placing in local stores. For in the data sent always insist that the individual ask the local druggist, and telling him where it may be obtained! You have then a two-edged way that you are advertising. You will have people seeking as well as preparing them for seeking. Do not insist that they
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continue to write to the Essex Building, but to their LOCAL people - and if not obtained they can obtain same. This is the manner in which it is to be presented. Be careful in the preparation of the letter, the folder, the data on each product. Let it be in keeping with the style, the type of the carton and the manners in which it is to be distributed. Make them distinctive, and then they will take care of themselves if handled ON TIME! DO NOT put off or put on! Do as has been given!
18. (Q) Consider the combination of the Animated Ash and Iodex [See 1800-30 naming it Anidax] for various sores on the body. Advise us what proportions should be used of each and how these should be put together. (A) The Animated Ash, as has been given, is an electrifying product that localizes conditions for the effectiveness of oxygen acting upon the system. Then the quantity, as has been given. To half an ounce add three to five grains. This is to be worked in as by a mixture, or as by a mortar and pestle, or as in making for the thorough mixing of same. Do not attempt to heat, for this would only make loss of the effectiveness of the Ash and also would localize the Ash by its natural attraction.
19. (Q) Should the Ash dissolve in the Iodex? (A) Try to dissolve it! You cannot dissolve it by water, heat, alcohol. You may only dissolve this - prepared properly - in heated mercury - and we don't want to use it with mercury!
20. (Q) Just what should be explained to a doctor in requesting him to test the product as to type of conditions to use it on, etc? (A) Hemorrhoids; any character of sores that make for a fusion of the nature where there is a breaking up of the coordination in the circulation in the system. Or - well, to some this would be Greek, but this is what you are asking, if you want to know what you are trying to do! The superficial circulation and the deeper or internal circulation BREAKS. There is the attempt of the superficial circulation to eliminate poisons, see? And this then is the CHARACTER of condition to be treated. This may be used then on acne, itch, scabs, sore feet, or any of those natures; as well as certain forms of eczema or even the first stages of
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cancer.
21. (Q) Should this be put on a pad over the place or simply massaged on? (A) Simply massaged.
22. (Q) I hold in my hand a solution container with the hollow lead wire in same eaten away by the ten percent solution of Nitrate of Silver. Please tell us what caused this and what precautions should be taken to prevent this in the future, where Nitrate of Silver is used? (A) That's correct, and these will naturally have to be replaced each time the solution is changed. This requires a period of some sixteen to twenty-eight days for these to be acted upon. If they did not act upon same, then they are not giving them the vibrations from same! Don't think that this will not eat it! It does!
23. (Q) Any suggestions for the Manager at this time? (A) As has been outlined, there's a pretty big job - but stick to it, you'll go through!
24. We are through for the present. Copy to Hugh Lynn Cayce (3 copies) " " Ass'n file